Emerging in the 1960s, Conceptualism sits at the intersection of art and philosophy. This approach to art emphasizes ideas over visual aesthetics, preferring to use performance, text, and installation mediums rather than traditional approaches. This movement uses art to critique societal issues instead of relying heavily on craftsmanship and physical creation, setting this form of art a part from traditional practices. In 1967 Sol LeWitt further popularized this philosophy by detailing the basis concepts of the movement in ‘Paragraphs on Conceptual Art.’ His work is frequently acknowledged as the essay that started it all. However, another seed showcasing the fruits of this movement was the exhibition ‘Information’ in 1970 at the Museum of Modern Art in New York. Artists Joseph Kosuth and Hans Haacke showed how the movement had gained notoriety in the artistic world cementing the place of conceptualism amongst other well known forms of art. Practitioners of this concept include performers Yoko Ono, and politically inspired artists Jenny Holzer and Marcel Duchamp. All of these brilliant minds demonstrated how movements could transcend the boundaries to defy norms in art, life, culture and ultimately make a mark on contemporary practices.