The Art
of Encounter
Subjektiv is reshaping the art ecosystem by championing art as a mirror to humanity and a compass for self-reflection.
Our vision
To move people from just looking at art to truly living with it—making art a deeper, more personal experience that connects, inspires, and reflects who we are.
“Do you like what you see, hear, or feel?” At Subjektiv, we believe art is more than just a visual or a decor — it is a mirror for self-discovery and a tool for reflection unlike anything else. Art challenges us to see our differences, embrace individuality, and reflect on the world around us.
Yet, art has long been locked away in the elitist world of the few. We are here to change that. By offering innovative tools, fair commissions, and immersive experiences — both online and offline — Subjektiv makes art more accessible to discover, purchase, and own.
Our mission
Reclaim art from the elitist world of a select few, making it more accessible and engaging to discover, purchase and own.
We believe art is a mirror to humanity — a reflection of who we are, our values, and our aspirations. It takes a lot of courage to buy art as it doesn’t have an evident functional value. But the rewards of living with contemporary art are immense. Art helps to understand ourselves, embrace diverse perspectives and awaken our senses.
Artwork below:
Eclipse by Darina Smolkina
Our values
Art is not about understanding. It is a direct encounter between you and the artwork
Humanism
As humans, we must regain a sense of our physicality, be more present in the moment, and appreciate offline encounters. Therefore, Subjektiv deals exclusively with material unique art and has no AI algorithms
Justice
Everyone should be fairly compensated for their work and their value add. Therefore, we charge fair commissions, reward buyers for their courage and track all artworks to pay royalties to artists & experts for their reviews
Presencing
According to Otto Scharmer “presencing” is blending of sensing and presence. We advocate for the importance of "presence" - the material engagement with the works of art, which significantly clarifies our senses
What we offer
Reshaping How We Discover, Purchase & Own Art
Buy and Sell Art Anywhere
Place the Subjektiv QR code anywhere—exhibitions, galleries, or streets. Enjoy secure payment, delivery, and lifetime tracking.
Seamless Purchase Experience
Discover, collect, and own art effortlessly, with a secure and transparent process from selection to acquisition.
Re-sell Artworks
The ability to resell artworks within the Subjektiv ecosystem, giving buyers and artists more flexibility in their journey.
Digital Documentation for Confidence
Every purchase is fully registered and legally documented, reinforcing security and authenticity.
Unified Digital Collection
Keep all your artworks in one place, with notifications for future events, exhibitions, and resale opportunities.
Be Written in the Artwork’s History for Life
Every buyer and seller is recorded in the artwork’s provenance, ensuring a lasting connection to the piece.
Lifetime Royalties
Artists receive lifetime royalties, ensuring they benefit from their work beyond the initial sale.
Story-driven Catalogue & Mood-based Discovery
Explore art through emotion and narrative, making each interaction deeply personal and meaningful.
Our team
Meet the team behind Subjektiv
Kateryna Serdiuk
co-founder
CEO, Finance, General Management
co-founder
Rost Borsch
co-founder
CPO, Marketing, Product
co-founder
Serhii Filonenko
co-creator
Chief Designer, Product, Design, Creative
co-creator
Illya Klymov
CTO (Engineering, Tech, Architecture)
Tahina Le Goff
Head of France & Benelux Business Development
Anshul Punhani
CMO (Marketing, Strategy, Brand Communications)
Vlad Soloviov
COO, Ops, Product, Management
Cristina Freitas
Head of Iberia Business Development
Illya Kaminskyi
Head of engineering
Newsletter
Sign up for our newsletter to explore artist stories, stay updated on events, and discover exciting new artworks in our community.
2024 Subjektiv Inc.