We live in a moment when artificial intelligence has made visual culture mass-produced and, essentially, cheap. Images, style, and even “beauty” can now be created by anyone — quickly, effortlessly, and with nothing at stake. When everything became accessible, it stopped being a luxury.

We are moving beyond the conventional marketplace model to build infrastructure for the art market. Our primary goal is to give artists the tools they need to sell their work anywhere - easily, securely, and transparently.

We are losing the ability to appreciate beauty for its own sake. Why reducing art to a tool for social approval and practical utility leaves us spiritually impoverished.

Read what media says about Subjektiv

You are standing at the edge of the sea, watching the sunrise. Clear, salty water gently and quietly rolls toward your bare feet, the sand whispering beneath it.

The art of Ancient Egypt fascinates and captivates us through a double effect. On the one hand, it is strikingly comprehensible: we recognize in it beauty and harmony of form, and we marvel at the craftsmanship of the artisans.

We live immersed in information — and it’s exhausting: newsletters, blogs, social feeds, chats, ads. While being bombarded with desaturated meanings, we slowly suffocate

The recent sale of Maurizio Cattelan’s duct-taped banana and subsequent eating of the latter caused a fresh wave of contemplation on what art is and why it is.