Graphic design is the creative endeavor of expressing thoughts and ideas through imagery, portrayals, typeface, layout, etc. It is needed in the advertising and marketing industry as it impacts the reputation and branding of a company, magazine, publishing house, as well as other media outlets. An important period in the development of graphic design was the Swiss Style and Bauhaus period that dominated in the mid-20th century that was characterized by a high level of simplicity, grid systems, minimalism etc. With the advancement of technology, graphic design has transformed from being purely manual to becoming a computer systems aided activity, with the introduction of various software programs. The launch of personal computers in the 1980s together with desktop publishing came as a landmark advancement in the field since it made graphic design cost friendly and easy to access for the masses. Galvanizing designers like Paul Rand, Saul Bass, and Milton Glaser changed the scope forever with their cultivated workforces and pieces of art that set new boundaries to creative imagination. Branding, advertising, internet and web design, print media, etc. are today encompassed by graphic design. With significant diversification in scopes, new trends and advanced techniques and modes of visual communication are coming up drastically and graphically as designers continue dancing out of the set perimeters. Anyone seeking to transmit messages and ideas gracefully and prominently across numerous outlets must have a deep understanding of graphic design principles.