Kitsch describes art or objects that appeal because of their sentimentality and excessive expression of emotion. It came into use in 19th century art for describing anything that appeared overly sentimental or simply tacky and gaudy. Kitschuses cliché themes and idealized motifs that do not depict art – rather, they portray some form of art. Though highly criticized, kitsch has achieved success in getting attention for its ability to evoke emotional response and attention of populist. Famous kritsch practitioners consist of Jeff Koons, Thomas Kinkade, Romero Britto who all use kitsch aesthetic in their works to go against the traditional high art and spark conversations of artistic values. In the middle of the 20th century, there was a revival of kitsch, especially in popular culture and consumer products. During this time, a vast quantity of kitsch objects like figurines, posters and decorations were created for a wide audience that sought cheap but appealing art. Kitsch remains controversial in the art world; some art critics find it offensive for being overstated and commercialized, while others consider it clever for its ability to appeal to many and defy classist conceptions of art. Regardless of one’s view on it, kitsch serves as a cultural trope that represents drastic shifts in attitudes towards art, taste, and consumerism in modern society.