Dear Reader,

Thank you for giving us this opportunity to share our vision of a new way to engage with art.

At Subjektiv, we unite the digital with the material, the objective with the subjective, and the communal with the individual. We believe that beauty is objective. But the path to finding it lies through your subjective judgement. Such judgement manifests itself in the Yes or No answer to a simple question “Do you like what you see?”.

The best training ground for your senses to make 
 a truly subjective judgement is art. This is why we created this platform. Subjektiv helps clarify what you like, so you can see the world you want to live in.

In light of this, we propose a new way of engaging with art. One that is focused on uncovering what you like and developing your subjective taste.

Kateryna Serdiuk
Founder & CEO of Subjektiv


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