Dear Reader,

Thank you for giving us this opportunity to share our Subjektiv insights into the financial structure of the art market.

Many believe that the price discovery mechanism by artists is subjective or even random. Nothing could be further from the truth. In fact, many artists employ specific formulas to determine the exact price for their artworks. While pricing may become more complex over time, a structured approach remains at its core.

After 10 years working in financial markets, I have dedicated the last two years to studying the art market, its rules and dynamics. While it is true that the secondary market prices for major masterpieces sold at auctions can be extremely volatile and mostly a function of the general wealth of the buyers, primary market prices are set according to well-defined standards.

In this guide, we outline a list of the main parameters impacting the prices of artworks to give you confidence to start your journey in this market.

Kateryna Serdiuk
Founder & CEO of Subjektiv

Aloe and Lemons by Artem Andreichuk, MYC_Carpet 'White on White' series by Dasha Tsapenko

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